CALT Encyclopedia
The Encyclopedia of Learning Approaches & Technologies

 social motivation

Social Motivation (Participation)

see also: motivation, social cognition, social psychology, social computing, collaboration

Resources collapse


Starting points

Blog posts


Articles (Academic)

Other References

  • Amichai-Hamburger, Y. (2009). Potential and promise of online volunteering. Computers in Human Behavior.
  • Bandura Albert. (2001); Social Cognitive Theory: An Agentic Perspective; Annual Revue of Psychology 2001, 52:1-26
  • Hall, H., 2001. Social exchange for knowledge exchange. Paper presented at Managing knowledge: conversations and critiques, University of Leicester Management Centre, 10-11 April 2001
  • Karau S. J. and Williams K. D. (1993); Social loafing: A meta-analytic review and theoretical integration. Journal of Personality and Social Psychology, 65:681–706, 1993.
  • Thibaut, J. W., and Kelley, H. H., 1959. The social psychology of groups; New York: Wiley.

Domains (Web 2.0) collapse

Domains (Web 2.0)

In OLC (Online Communities)

  • Motivations for social networking at work

    • DiMicco?, J., Millen, D. R., Geyer, W., Dugan, C., Brownholtz, B., and Muller, M. 2008.
    • In Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (San Diego, CA, USA, November 08 - 12, 2008). CSCW '08.
  • Ayelet Noff (2008)

    • Why people participate in online communities;
    • the Next Web, May 24, 2008;
  • Vassileva J., Sun L. (2007)

    • Using Community Visualization to Stimulate Participation in Online Communities.
    • e-Service Journal, 6 (1), 3-40. (special Issue on Groupware).
  • Social Comparisons to Motivate Contributions to an Online Community

    • Harper, F.; Li, X.; Chen, Y.; Konstan, J. (2007),
    • Persuasive Technology, 26/04/2007, Palo Alto, CA, (2007)
  • Webster A.S., Vassileva J. (2006)

    • Visualizing Personal Relations in Online Communities
    • in Adaptive Hypermedia and Adaptive Web-Based Systems, Dublin, Ireland, June 21-23, 2006, Springer LNCS 4018, 223-233.
  • How Peer Photos Influence Member Participation in Online Communities

    • Kapoor, Nishikant, Joseph Konstan, & Loren Terveen. (2005).
    • Proceedings of ACM CHI 2005, April 2–7, 2005, Portland, Oregon, USA

In OSN (Online Social Networking)

  • online social networking
  • Feed me: motivating newcomer contribution in social network sites

    • Moira Burke; Cameron Marlow; Thomas Lento.
    • CHI '09: Proceedings of the 27th international conference on Human factors in computing systems, ACM Press, Boston, MA, p.945–954 (2009)
  • National Poll: Young People See Social Networking as Attention Seeking

    • Tuesday, August 25, 2009
    • SDSU researcher says social networking sites enhance self-centered traits of young people
  • Krasnova H.;, Hildebrand, H.; Günther,O.; Kovrigin,A.;. Nowobilska, A. (2008):

    • Why Participate in an Online Social Network: An Empirical Analysis
    • Proc. 16th European Conf. on Information Systems (ECIS 2008), 2008
  • Cora Schaefer (2008);

    • Motivations and usage patterns on social network sites;
    • In: Proceedings of the 16th European Conference on Information Systems (ECIS), Galway, Ireland, 2008.
  • Joinson, Adam N. (2008)

    • Looking at, looking up or keeping up with people? Motives and use of Facebook.
    • SIGCHI 2008, 1027-1036.
  • Marcus Foth (2006)

    • Facilitating Social Networking in Inner-City Neighborhoods;
    • Computer, vol. 39, no. 9, pp. 44-50, Sept., 2006

In Dating Services

  • Siibak, A. (2007).

    • Casanova` s of the Virtual World. How Boys Present Themselves on Dating Websites .
    • In: Young People at the Crossroads: 5th International Conference on Youth Research in Karelia; Petrozavodsk, Republic of Karelia, Russian Federation; September 1-5, 2006. (Eds.) M. Muukkonen& K. Sotkasiira . Joensuu University: Joensuun yliopisto, 2007, 83 - 91.
  • Epstein Robert (2007); The Truth About Online Dating; Scientific American Mind, February 2007

In Blogs

  • blog
  • Bonnie A. Nardi, Diane J. Schiano, Michelle Gumbrecht, Luke Swartz (2004);

    • Why We Blog; Communications of the ACM, 47(12):41-46, December 2004.

In Micro-Blogs (Twitter, ...)

In Wikis

  • wiki
  • Percentage of people that contribute in Wikipedia?

    • At least 684 million visitors yearly by 2008. There are more than 75,000 active contributors. Source: Wikipedia.
  • Psychologist finds Wikipedians grumpy and closed-minded

    • by Peter Aldhous, 03 January 2009, New Scientist
    • Disagreeable and closed to new ideas - that's the picture that emerges of contributors to community-curated encyclopaedia Wikipedia from a survey of their psychological attributes.
    • Amichai-Hamburger speculates that rather than contributing altruistically, Wikipedians take part because they struggle to express themselves in real-world social situations.
  • Personality Characteristics of Wikipedia Members

    • Yair Amichai–Hamburger, Naama Lamdan, Rinat Madiel, Tsahi Hayat.
    • CyberPsychology? & Behavior. December 1, 2008, 11(6): 679-681.
  • Online motivational factors: Incentives for participation and contribution in Wikipedia.

    • Rafaeli, S., & Ariel, Y. (2008)
    • In A. Barak (Ed.), Psychological aspects of cyberspace: Theory, research, applications (pp. 243-267). Cambridge, UK: Cambridge University Press.
  • Nov, Oded (2007).

    • What motivates Wikipedians
    • Communications of the ACM 50 (11) 60-64
  • Dennis M. Wilkinson and Bernardo A. Huberman (2007);

    • Assessing the Value of Cooperation in Wikipedia; First Monday, volume 12, number 4 (April 2007)
  • Zhang Xiaoquan (Michael) and Zhu Feng (2006);

    • Intrinsic Motivation of Open Content Contributions: The Case of Wikipedia
    • Workshop on Information Sys-tems and Economics (WISE), Dec. 2006, Chicago, IL
  • Don Tapscott and Anthony D. Williams (2006)

    • Wikinomics: How Mass Collaboration Changes Everything, December 28, 2006
  • Motivations of contributors to Wikipedia

    • Stacey Kuznetsov (2006)
    • SIGCAS Comput. Soc., Vol. 36, No. 2. (June 2006)

In Social Bookmarking systems (tagging)

In Social Media

  • Crowdsourcing, Attention and Productivity

    • Bernardo A. Huberman, Daniel M. Romero and Fang Wu; Working Paper HP Labs, 2008-09-11
    • They show through an analysis of a massive data set from YouTube? that the productivity exhibited in crowdsourcing exhibits a strong positive dependence on attention, measured by the number of downloads. Conversely, a lack of attention leads to a decrease in the number of videos uploaded and the consequent drop in productivity, which in many cases asymptotes to no uploads whatsoever.
  • User Participation in Social Media: Digg Study

    • Kristina Lerman (2007)
    • wi-iatw,pp.255-258, 2007 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology - Workshops, 2007
  • Exploring social dynamics in online media sharing

    • Halvey, M. J. and Keane, M. T. (2007).
    • In Proceedings of the 16th international Conference on World Wide Web (Banff, Alberta, Canada, May 08 - 12, 2007). WWW '07. ACM, New York, NY, 1273-1274.

In Virtual worlds

In Learning Networks


  • Yee, N. (2006). Motivations for Play in Online Games.

    • CyberPsychology? & Behavior. December 2006, 9(6): 772-775
  • Shih-Ping Jeng, Ching-I Teng (2008). Personality and Motivation for Playing Online Games.

    • Social Behavior and Personality: An International Journal. Oct 2008, Vol. 36, No. 8: 1053-1060
  • see motivation

People and organizations collapse

People and organizations



  • Community Lab

    • This project will develop theory to predict contribution behavior in on-line communities and will help transfer that theory into practice by using it to develop a set of on-line community design guidelines.
  • GroupLens Research

    • GroupLens? is a research lab in the Department of Computer Science and Engineering at the University of Minnesota.
  • The IBM Center for Social Software

Concepts collapse


  • social loafing
  • self efficacy
  • participation, engagement
  • ...

back to cognition

Notice: "WARNING: InterWikiMap page is unlocked, so not using those links."