The Ups and Downs of virtual worlds. Latest trends by Gartner
Gartner, a world’s leading information technology research and advisory company, had been one of the most entousiastic company about the trends towards virtual worlds such as Seconf Life. Its latest conclusions are less entousiastic:
“Nine out of ten business forays into virtual worlds fail within 18 months”
Yet Gardner is far from having abandonned all hope about the future of virtual worlds:
“By 2012, Gartner estimates that 70 per cent of organisations will have established their own private virtual worlds and predicts that these internal worlds will have greater success due to lower expectations, clearer objectives and better constraints. “
read more at:
Gartner Says 90 Per Cent of Corporate Virtual World Projects Fail Within 18 Months
Success Requires Clear Objectives, Focus on Users and Realistic Expectations
Egham, UK, May 15, 2008 —
