Social networking sites thriving in tough times

Matthew Fraser and Soumitra Dutta, both working at INSEAD, have published a very interesting paper Social networking sites thriving in tough times in The Business Times, October 24, 2008.

In particular fallout of the global financial meltdown they observe a trend for people to adopt more widely Online Social Networking services.

for instance:

It would reasonable to predict that social networking sites such as LinkedIn, Plaxo, Ning – and even Facebook – will see their membership ranks soar in coming weeks and months as widespread insecurity drives people to connect with others to boost their social capital.

or

It may be hard to feel sorry for bonus-bloated investment bankers, but many are frantically dusting off their CVs and rushing to online social networks in the hope of repositioning their careers.

 

In this article, they make a reference to their new book:

Throwing Sheep in the Boardroom Matthew Fraser and Soumitra Dutta, November 2008, about How Online social networking will transform your life, Work and World.

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