Web Trends & Strategies

Kishore Sengupta, Tarek K. Abdel-Hamid and Luk Van Wassenhove, Harvard Business Review, February 2008,

See also the Podcast and Video at INSEAD Knowledge.

When companies look for a manager, they should look for experience, right?

Well, maybe not.  INSEAD professors Kishore Sengupta and Luk Van Wassenhove say their research has revealed what they call the ‘experience trap.’

Or how too much experience can produce the oposite result than what would be expected.

read more, and access the podcast and video : here

The advent of devices with integrated GPS such as the last version of the Apple IPhone, could represent an important trend, and contribute to make the Web 4.0 (the ubiquitous web) a reality.

Look at the following Video showing Steve Jobs demonstrating an application making use of GPS.

At the Apple WWDC 2008 in San Francisco, Apple CEO Steve Jobs demonstrates GPS on the new 3G iPhone. Jobs shows how an iPhone traveling in a car going down San Francisco’s famously crooked Lombard Street can be tracked as its user navigates the curves.

url: http://news.cnet.com/1606-2_3-50002574.html

Here are the Slides about Cisco:

http://www.calt.insead.edu/eis/WebTrends/CiscoINSEADWebTrends.pdf (pdf, 6Mb)

Here’s the video Marc showed about future Telepresence:

And here are my Notes about the subjects we covered in Session 1:

An elective Course for INSEAD MBA students, about Web Trends, from a strategical and business perspective. May-June 2008

Albert A. Angehrn presents the Webtrends Course for the INSEAD MBAs 2008

This course will also also include a Simulation (aSap), as well as a number of invited speakers that will talk about their experience in this domain.