The Essential Guide to Social Media
The term “social media” an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio (Wikipedia) has become very “hot” in the last months.
Brian Solis has posted a free book on the subject on 06/13/2008.
Here is what he indicates in his posting:
I have been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to this active social community that has so graciously shared knowledge, insight, and experience.
The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing.
The content from the ebook is below and you also can download a Word or PDF file on Scribd or Docstoc.
The original posting is here.
